Managing Director

Monica (ShinYi) Chien

Monica grew up in an entrepreneurial family where a can-do spirit, ingenuity and resilience were embedded in everyday life. Today an MBA-accredited business professional specialising in business analysis and transformation, Monica has an exemplary track record and an extensive understanding of business strategy and its continuous evolution across multiple sectors.

 

Monica founded Monrah Consulting in order to put her cross-cultural expertise to use expanding upon the currently limited bridge between the Asian and European markets. In doing so, she seeks to meet the needs of businesses looking to explore the substantial opportunity represented by this potential market liaison, such as SMEs who may find aspects of Asian market entry prohibitive or European brands seeking introduction into China.

 

With over nine years’ experience working in multinational enterprises, Monica’s strong strategic mindset, flexibility and business acumen has led her to work with small, medium and large businesses across Asia and Europe, including Ted Baker, Polo, Ralph Lauren and All Saints.

 

• PRINCE2 Practitioner

• Certified ScrumMaster